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The Blog
Buyer's Remorse? What We Marketers Can Do To Ease Post-Purchase Dissonance
Buyer's Remorse? What We Marketers Can Do To Ease Post-Purchase Dissonance Have you ever purchased something? Great, then you already...
4 min read
Whoop: How your personal coach uses behavioral science to shape user habits and perceptions
During Christmas 2024, I learned about Whoop , a wearable fitness tracker that promises to become your personal coach to help you become...
3 min read
No Impulse Buys Here: How Enfamil Won Over Cautious Parents
Parents, our biggest supporters, and the individuals designated to raise the next generation, are filled with the love to provide the...
3 min read
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